The project goal is to create a social enterprise that will empower elderly people with income under the minimum consumption basket to create and to sale traditional handcrafting objects through modern digital ways. These activities will be organised in partnership with young volunteers and will create a strong support for intergenerational cooperation, strong exchange of experience and knowledge. Also, the project will create social services for elderly people and youth from rural areas.
The average monthly retirement pension in Moldova of a person is under 100 USD. At the same time, the high living costs and the lack of social services for old people in rural areas are the main factors that lead old people to social exclusion and isolation. Old people, according to several studies in the Republic of Moldova are isolating themselves from the community because of the lack of financial resources and because they are not feeling useful and a burden to others.
The project aims to connect the interests of young people in social media marketing, sales and new technologies with the skills of elderly people in creating traditional handcraft objects. The project will provide needed support to create and sale handcraft objects for elderly people and will ensure all needed social services for this person to have an active social life, providing support to have a positive impact on their own quality of life and on the community development.
The project aims to create a self sustainable social enterprise connecting and empowering disadvantaged old people and young volunteers to improve the quality of their lives and their community. As result we will have a social entrepreneurship activity in the local community that will create a strong dialogue between youth and old people. The project will create a community of young and old experienced people striving for a common goal, giving a strong feeling of cooperation and mutual support.
