Serious neglect can kill; in the UK, neglect is the most common form of child abuse; 1/3 of police and social workers feel "powerless" to stop it; 1 million neglected children have parents who were also victims of childhood neglect; Neglect can lead to loneliness, isolation, low self-esteem and poor health.
Studies suggest that up to 10% of all children in Britain are neglected. That's more than twice the number of children born in the UK in 2007.
No child should be neglected. That's why we're running a three-year appeal to make people wake up to neglect.
We're raising desperately needed money to develop targeted, effective initiatives that tackle the key causes of neglect.
We are developing a UK neglect intervention project with the University of Salford to help better identify neglect and stop it as early as possible.