IAEOU's founder, Lisa Canning, started a business at 17 that grew faster than banks were comfortable lending to. Simultaneously, she could not find support to grow faster to rally interest from Angels or VCs. She has seen firsthand how this gap continues to shortchange scalability for startups-especially women-in a male dominated investment world. Project Sana's Kitchen helps founders find support to grow sales, new channels to market & investors interest to help them scale.
Managing a growing business without investment leaves most founders cash strapped, unable to afford additional support/resources, and short on time to address either. As our founder experienced and has witnessed countless times with others, if a business owner cannot find additional resources to fuel more sales, while building a campaign to nurture and attract investment interest, the business is far more likely to become financially strangled by its success. It's growth can cause it to fail.
We will help 5 female co/founders who's businesses are on the cusp of investment but lack the resources needed to secure it. Over 9 months, we will help them identify their target investment community, speak directly and repeatedly to them about their business, its growth and opportunities, while helping them find additional new sales & new channels to market to continue to capitalize on their existing growth. We will help them make the connections they need to fuel faster growth and investment.
Investing in 5 female founders has a tremendous potential reach and impact. Unlike men, women tend to invest 90 percent of their income back into their families and communities. This means that women are not only bringing additional income into their homes and putting food on the table, but also have the money to send their children to school, and invest in their futures too. As Christine Lagarde accurately stated at a World Economic Forum in Davos, "When women do better, economies do better."
This project has provided additional documentation in a PDF file (projdoc.pdf).
