Every year in the U.S. more than 2,300 otherwise healthy babies die unexpectedly as a result of Sudden Infant Death Syndrome (SIDS), the leading cause of death for infants. Around 80 to 90 percent of these deaths are caused by unsafe sleep practices. This is why K.I.D.S. has announced a new campaign to help keep these babies alive. "K.I.D.S.' Safe Sleep Campaign" will educate families on the importance of Safe Sleep, as well as provide families with new cribs, mattresses and baby products.
SIDS is the number one cause of death for infants throughout the U.S. This can change! If certain safety measures are adhered to, the rate of SIDS, especially among low-income and African American children, can drop over the next decade. K.I.D.S. Safe Sleep Centers are in the process of being launched throughout the U.S. Our program officially began in Los Angeles, CA, this past February, where families received Safe Sleep educational training, as well as 200 brand-new cribs and mattresses.
The Safe Sleep Center concept is simple: donations of baby gear and diapers will have Safe Sleep messages attached; programs around the country will be monitored to ensure that baby items given to low-income families have safe sleep messages attached; at-risk low-income families in need of baby gear donations from K.I.D.S. will receive both essential merchandise and the education they need to keep their babies safe. In 2013, K.I.D.S. will pro-actively promote Safe Sleep throughout the country.
With our Safe-Sleep Campaign, K.I.D.S. will reach populations that have yet not been briefed on the dangers of babies sleeping with parents; babies sleeping on their stomach or side; or sleeping on a soft or dangerous surface. K.I.D.S.' Campaign will give thousands of parents an opportunity to learn this and so much more. No longer will low-income parents have to resort to sleeping with their infants, or even leaving infants in opened dresser drawers due to a lack of infant cribs and bedding.