By Christina Vallianos | Campaign Research and Development Associate
WildAid's mission is to end the illegal wildlife trade in our lifetimes by reducing demand through public awareness campaigns and providing comprehensive marine protection.
The illegal wildlife trade is estimated to be worth over $10 billion (USD) per year and has drastically reduced many wildlife populations around the world. Just like the drug trade, law and enforcement efforts have not been able to resolve the problem. Every year, hundreds of millions of dollars are spent protecting animals in the wild, yet virtually nothing is spent on stemming the demand for wildlife parts and products. WildAid is the only organization focused on reducing the demand for these products, with the strong and simple message: When the buying stops, the killing can too.
With an unrivaled portfolio of celebrity ambassadors and global network of media partners, we are able to deliver high-impact, culturally sensitive multimedia campaigns, leveraging well over $200 million (USD) in annual pro-bono media support, and reaching one billion people every week.
In April 2013, WildAid launched a three-year campaign to reduce the elephant ivory demand in China. Using existing methodology, networks and contacts tested and proven on our shark fin campaign, WildAid aims to raise awareness in China of the elephant poaching crisis, support Chinese lawmakers in banning ivory sales, and measurably reduce demand for ivory in China.
Please see attached report for more details.
Links:
Project reports on GlobalGiving are posted directly to globalgiving.org by Project Leaders as they are completed, generally every 3-4 months. To protect the integrity of these documents, GlobalGiving does not alter them; therefore you may find some language or formatting issues.
If you donate to this project or have donated to this project, you can receive an email when this project posts a report. You can also subscribe for reports without donating.
Support this important cause by creating a personalized fundraising page.
Start a Fundraiser
