Apply to Join
 Animals  China Project #18241

Reducing Demand for Ivory in China

by WildAid Inc.
Reducing Demand for Ivory in China
Reducing Demand for Ivory in China
Reducing Demand for Ivory in China
Reducing Demand for Ivory in China
Reducing Demand for Ivory in China
Reducing Demand for Ivory in China
Reducing Demand for Ivory in China
Reducing Demand for Ivory in China
Reducing Demand for Ivory in China

Summary

Donate to WildAid and help former NBA star Yao Ming and other WildAid ambassadors save Africa's elephants through raising awareness in the country with the largest market for legal and illegal ivory, China. Every dollar that you donate helps amplify our message and reduce consumer demand for elephant ivory, and "when the buying stops, the killing can too."

$50,000
total goal
$22,890
remaining
63
donors
1
monthly donor
4
years

Challenge

An estimated 33,000 elephants are killed each year for their tusks, and growing demand in China is driving sharp increases in poaching. In China, ivory is prized as a status symbol by growing affluent and middle classes and many Chinese people don't understand where ivory comes from or how it is obtained. A 2012, survey showed that only 33% of respondents believe that elephants are poached for their tusks.

Solution

WildAid is raising awareness through PSAs on TV, radio, print, online and billboards. When the Chinese public understand the nature of the ivory trade, they will stop buying it. We've already proven the effectiveness of demand reduction with our campaign against shark fin soup. 85% of Chinese consumers surveyed said they have given up shark fin soup and sales in China's main market for fin have declined by 82%.

Long-Term Impact

WildAid's mission is to end the illegal wildlife trade in our lifetimes by reducing demand through public awareness campaigns. The illegal wildlife trade is estimated to be worth over $10 billion per year and has drastically reduced many wildlife populations around the world. By focusing on reducing the human threat to endangered species, we can secure their long-term survival. People are the problem - but people are also the solution.

Resources

http:/​/​wildaid.org
The WildAid home page
About WildAid's Elephant Program
WildAid's report, "Ivory Demand in China"

Organization Information

WildAid Inc.

Location: San Francisco, CA - USA
Website:
Facebook: Facebook Page
Twitter: @WildAid
Project Leader:
Tom Stahl
Chief Operating Officer
San Francisco, CA United States
$27,110 raised of $50,000 goal
 
145 donations
$22,890 to go
Donate Now Add Project to Favorites

Help raise money!

Support this important cause by creating a personalized fundraising page.

Start a Fundraiser

Learn more about GlobalGiving

Teenage Science Students
Vetting +
Due Diligence

Snorkeler
Our
Impact

Woman Holding a Gift Card
Give
Gift Cards

Young Girl with a Bicycle
GlobalGiving
Guarantee

Sign up for the GlobalGiving Newsletter

WARNING: Javascript is currently disabled or is not available in your browser. GlobalGiving makes extensive use of Javascript and will not function properly with Javascript disabled. Please enable Javascript and refresh this page.