During the period from Halloween through New Years' The River Fund New York is in overdrive. In the food-insufficient communities we serve, the Holiday Season is a very harsh time of the year. We need your help. Each $1.00 donated yields $20.00 worth of product to the families we serve.
When the majority of Americans are celebrating Halloween with an abundance of candy, Thanksgiving with an abundance of food, and Christmas with gifts to friends and family, one in five New York households are choosing between basic nutrition and paying their rent. Half of them have inadequate heating--or none at all. For most, there is nothing to celebrate about--and certainly nothing to celebrate with. Why should so many be excluded from the comfort and joy that this season ought to provide?
Every year, The River Fund addresses this problem head-on--with Candy, Costumes and Trick-or-Treat Specialties at Halloween; Turkeys and Dinner Kits at Thanksgiving; and Toys at Christmas. We also provide winter coats, hats, gloves and scarves to at-risk seniors and children so they can actually make it through another winter. In neighborhoods with a high percentage of homeless individuals, we also provide Holiday Feasts that truly boost community goodwill. Our annual program is a proven success
Our Holiday Season dramatically expands the overall awareness of our many support programs among the needy population in our communities. From year to year, this has helped us grow our capacity and move thousands more beyond the lines of poverty.