Hispanic Star is a platform to change the perception of our community. Based on both a unifying symbol - inclusive, inspirational - and to demonstrate pride and empowerment of U.S. Hispanics. The Hispanic Star Campaign represents an unparalleled collective effort to create a platform to showcase and amplify the contributions of the Hispanic community to the United States, not only as an integral part of the American culture but also as an undeniable force shaping its future.
The Hispanic community is underrepresented, misrepresented and undervalued. 77% of U.S. Hispanics don't know about their own contributions to the country and 76% of U.S. Hispanics pretend to be someone they're not at the workplace.
We will showcase the huge contributions of the Hispanic community to the U.S., not only as an integral part of the American culture but also as an undeniable force shaping its future. We aim to first boost self-confidence and pride in the Hispanic community through showcasing its contributions and significance to this country; then educate and equip a broader Hispanic audience with facts and figures on demographics, economic power, and representation opportunities.
As a result of Hispanic empowerment and enlightenment, the community will unify and be able to acknowledge its strength, lobby for its interests and demand better representation in all areas of life and particularly, in corporate America.
This project has provided additional documentation in a PDF file (projdoc.pdf).