By Parthibhan Amudhan | General Manager
Dear Friend,
We are excited to let you know that Oracle Giving has decided to support PlanetRead’s Same Language Subtitling (SLS) on national TV for the 2nd year!
Last year, with support from Oracle Giving and Zee Entertainment, we added SLS to Hindi songs of 52 movies. These songs were telecast on both Zee Cinema and Zee Classic. Having successfully completed the first year, in March 2016, PlanetRead submitted a proposal to Oracle Giving to continue SLS of the Hindi songs for another year. We were then informed in April that Oracle will continue supporting PlanetRead’s work for another year.
Same Language Subtitling (SLS) is simply the idea of subtitling mainstream TV content in the “same” language as the audio. What you hear is what you read. Several research studies have found that SLS causes automatic and inescapable reading engagement among the spectrum of early, weak and functional readers. Especially on song-based content, film, folk and music videos, we now have strong evidence that SLS contributes to improved reading and language skills and even higher program ratings.
For instance, five years of regular primary schooling in rural India, with no exposure to SLS, resulted in 34% functional readers, but with SLS exposure, resulted in 70% functional readers. See: SLS in action in Indian villages: https://www.youtube.com/watch?v=tOsWToI2PIw
Zee Entertainment has been extremely supportive of PlanetRead’s SLS for literacy. In fact there was a press release where Mr Punit Goenka, MD and CEO, Zee Entertainment Enterprises Limited (ZEEL) spoke about the success of the SLS program and how Zee plans to extend this program to other channels as well. Click here to read the article.
We are in the process of identifying the most suitable programs for the second year and will be starting SLS work soon.
Checkout this photo stream on our Facebook page, which has snapshots of the songs we have subtitled.
Coverage by SBS Dateline, April 2014, Australia: Watch on YouTube.
Coverage by Deutsche Welle, May 2012 Germany’s international broadcaster: Watch on YouTube.
Clinton Global Initiative Features PlanetRead “A small thing that has a staggering impact on people’s lives.” -- President Bill Clinton, Sept. 24, 2009. Watch on YouTube.
The PlanetRead Story - documentary on literacy in India and impact of Same Language Subtitling. Watch on YouTube.
Links:
Project reports on GlobalGiving are posted directly to globalgiving.org by Project Leaders as they are completed, generally every 3-4 months. To protect the integrity of these documents, GlobalGiving does not alter them; therefore you may find some language or formatting issues.
If you donate to this project or have donated to this project, you can receive an email when this project posts a report. You can also subscribe for reports without donating.
Support this important cause by creating a personalized fundraising page.
Start a Fundraiser
