By Parthibhan Amudhan | General Manager
Program Title: Same Language Subtitling on TV: Putting Children’s Reading Literacy on a Path to Lifelong Practice and Improvement
In September 2012, PlanetRead’s Same Language Subtitling (SLS) was declared as one of the winners of All Children Reading: A Grand Challenge for Development, a grant competition during an International Literacy Day celebration organized by United States Agency for International Development (USAID), headquartered in Washington, DC.
With the help of ASER, Pratham’s research wing, PlanetRead conducted a baseline study in the months of June 2013 to understand the reading levels of children aged 6-14. Various household information relating to these children was also collected. Four districts in Maharashtra, selected based on a gradient of media penetration and reading skills in the children, were surveyed. Two districts in Gujarat, selected to be at a similar level of reading achievement to the Maharashtra districts, were also surveyed in order to compare the performance in a state with no telecast of SLS.
Since then for the last 2 years, PlanetRead has been working closely with the ZEE TV network in Maharashtra to telecast films with SLS in local language (Marathi). PlanetRead has been adding SLS to 10 Marathi films every week. These movies were viewed by school children on a regular basis.
Now, in order to gauge the impact of SLS on the reading and writing skills of children, aged 6-14, PlanetRead is getting ready to conduct an end line assessment on the exact same children who were surveyed for the baseline in June 2013. The aim of this research study is to determine their current reading skills after 2 years of exposure to SLS.
This project has witnessed the highest level of exposure to SLS for one language in one week. We are very excited to have come this far and are eagerly waiting to complete the endline assessment to see how SLS has helped all those children in Maharashtra. We will share with you updates on the endline report as soon they are ready.
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