Education India Project #593

Literacy for a Billion in India!

by PlanetRead

Project Report | Aug 5, 2012
PlanetRead covered by Deutsche Welle

By Parthibhan Amudhan | General Manager

We are happy to announce that PlanetRead was covered by Deutsche Welle (DW), Germany's international broadcaster.

As part of its statutory mission, DW works independently to present events and developments in Germany and the world and picks up on German and other points of view on important issues.It promotes exchange and understanding between the world's cultures and people. Deutsche Welle also provides access to the German language, the daily life and the mentality of the people. To know more more visit: http://www.dw.de/dw/article/0,,15703993,00.html.

And below is the article on DW's website:

India: Learning to Read with Bollywood Karaoke

Social entrepreneur Brij Kothari has set up an innovative project to teach Indians how to read and write by simply singing film songs in front of the television.

Kothari's trick is to caption Indian film songs in the same language in which they are sung in an effort to appeal to the 300 million or so Indians who can't read or write. He's capitalizing on the huge popularity of film songs in his country and has set up a company that creates subtitles in various Indian languages.

Watch the documentary made by DW on PlanetRead's work here: http://www.dw.de/dw/episode/0,,15929419,00.html

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