By Parthibhan Amudhan | General Manager
Digital Diversity is a series of blog posts from FrontlineSMS about how mobile phones are being used throughout the world to improve, enrich, and empower billions of lives. Ken Banks founder of FrontlineSMS and also a good friend and well wisher helped us post an article about our work on the News Watch section of National Geographic’s website.
Here is an excerpt from the article:
“We don’t always need shiny new technology to do amazing things around the world. As this edition of Digital Diversity shows, with some imagination everyday technology can be re-purposed to do extraordinary things. Brij Kothari of Planet Read shares how he got Bollywood to marry karaoke, and how it doubled the number of readers in Indian primary schools.
By Brij Kothari
“My teacher comes to class, writes something on the board, goes to her office and snacks,” explained Kavita, a resident of a slum in Ahmedabad, when I asked her why she couldn’t read despite being in seventh grade. But here’s the irony: she is one of the growing number of so-called ‘literates’ in India. According to the latest Census in 2011, 74% Indians, aged 7 and above, are “literate”. So how many “literates” in India can actually read a simple text?
Read the rest of this article here: http://newswatch.nationalgeographic.com/2012/02/22/let-a-billion-readers-bloom-how-bollywood-teaches-literacy/.
Links:
Project reports on GlobalGiving are posted directly to globalgiving.org by Project Leaders as they are completed, generally every 3-4 months. To protect the integrity of these documents, GlobalGiving does not alter them; therefore you may find some language or formatting issues.
If you donate to this project or have donated to this project, you can receive an email when this project posts a report. You can also subscribe for reports without donating.
Support this important cause by creating a personalized fundraising page.
Start a Fundraiser
