Hope you're all doing well.
I am pleased to share with you all that Echidna Giving is supporting a research project to study the impact of Same Language Subtitling (SLS) on reading engagement and reading skills in out-of-school girls.
The main goal of our project is to study the impact of SLS on girls and women.
The central research question we seek to answer is how SLS can be leveraged to improve reading literacy among girls who are no longer in school, from low-income families.
Specifically, we will examine: 1) Is the extent and nature of reading engagement enhanced by watching entertainment content with SLS? 2) Does regular and long-term SLS exposure contribute to the strengthening of weak reading skills?
We plan to conduct an eye tracking study on 300 girls and/or women. Our aim is to cover around 350 in total to account for dropouts. We will divide them into 2 groups of 150 each and both will be given audio/visual content. As eye tracking is an intensive time consuming activity, we will carry out the implementation in 3 phases spread across the 2 years of our project and in each of the phases we plan to conduct eye tracking studies of 100 girls/women.
While the content will be the same, one group will view it with SLS (treatment group, TG) and the other without SLS (control group, CG). Both groups will watch 30 mins of content 3 times per week for 3 months.
We will have a strong monitoring mechanism in place with an attendance register to make sure every session is tracked.
At baseline and endline we will eye-track viewing of the same content, with and without SLS. Analysis of fixation count and duration, saccade length and direction will provide an accurate assessment of reading engagement and improvement from sustained SLS exposure.
Eye tracking Device:
Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Eye trackers are used in research on the visual system, in psychology, in psycholinguistics, marketing, as an input device for human-computer interaction, and in product design. There are a number of methods for measuring eye movement. The most popular variant uses video images from which the eye position is extracted. (Source: Wikipedia)
The eye tracker precisely pinpoints, 60 times/sec, where a person is looking. We already have one eye tracking device. Considering the volume of eye tracking we have to conduct, we decided to purchase another equipment.
We did our research to understand the options in the market and finally purchased the latest version of the device we already have. The new device is Gazepoint GP3 HD eye tracker, 150Hz system, API/SDK included, recommended for eye tracking software developers.
Our outreach partners will play an important role in working closely with the girls and women for our project. With many years of experience in working at the grassroots level especially among underprivileged girls and women, they will bring in key insights that will be useful for us.
While looking for outreach partners, our most important criteria was that they have a strong background in working with girls and women and preferably have run educational projects. We had found 15 odd organizations and we shortlisted 4 after discussing with them in detail and understanding their background.
We have just laid the ground work for a pilot project in Pondicherry. I'll be sharing updates as we make more progress.