Participating in the 2021 #GivingTuesday campaign
All eligible donations will help this project receive a larger portion of this campaign's $1,000,000 incentive fund!

Literacy for a Billion in India!

by PlanetRead
Play Video
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Sep 25, 2021

Impact of SLS on out of schools girls

Dear Friends, 

Hope you're all doing well. 

I am pleased to share with you all that Echidna Giving is supporting a research project to study the impact of Same Language Subtitling (SLS) on reading engagement and reading skills in out-of-school girls. 

The main goal of our project is to study the impact of SLS on girls and women.

The central research question we seek to answer is how SLS can be leveraged to improve reading literacy among girls who are no longer in school, from low-income families.

Specifically, we will examine: 1) Is the extent and nature of reading engagement enhanced by watching entertainment content with SLS? 2) Does regular and long-term SLS exposure contribute to the strengthening of weak reading skills?

Research Methodology:

We plan to conduct an eye tracking study on 300 girls and/or women. Our aim is to cover around 350 in total to account for dropouts. We will divide them into 2 groups of 150 each and both will be given audio/visual content. As eye tracking is an intensive time consuming activity, we will carry out the implementation in 3 phases spread across the 2 years of our project and in each of the phases we plan to conduct eye tracking studies of 100 girls/women.

While the content will be the same, one group will view it with SLS (treatment group, TG) and the other without SLS (control group, CG). Both groups will watch 30 mins of content 3 times per week for 3 months.

We will have a strong monitoring mechanism in place with an attendance register to make sure every session is tracked.

At baseline and endline we will eye-track viewing of the same content, with and without SLS. Analysis of fixation count and duration, saccade length and direction will provide an accurate assessment of reading engagement and improvement from sustained SLS exposure.

Eye tracking Device:

Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Eye trackers are used in research on the visual system, in psychology, in psycholinguistics, marketing, as an input device for human-computer interaction, and in product design. There are a number of methods for measuring eye movement. The most popular variant uses video images from which the eye position is extracted. (Source: Wikipedia)

The eye tracker precisely pinpoints, 60 times/sec, where a person is looking. We already have one eye tracking device. Considering the volume of eye tracking we have to conduct, we decided to purchase another equipment. 

We did our research to understand the options in the market and finally purchased the latest version of the device we already have. The new device is Gazepoint GP3 HD eye tracker, 150Hz system, API/SDK included, recommended for eye tracking software developers.

Outreach Partners:

Our outreach partners will play an important role in working closely with the girls and women for our project. With many years of experience in working at the grassroots level especially among underprivileged girls and women, they will bring in key insights that will be useful for us.

While looking for outreach partners, our most important criteria was that they have a strong background in working with girls and women and preferably have run educational projects. We had found 15 odd organizations and we shortlisted 4 after discussing with them in detail and understanding their background.

We have just laid the ground work for a pilot project in Pondicherry. I'll be sharing updates as we make more progress. 

Best wishes,

Parthibhan 

Share on Twitter Share on Facebook
Comments:

About Project Reports

Project Reports on GlobalGiving are posted directly to globalgiving.org by Project Leaders as they are completed, generally every 3-4 months. To protect the integrity of these documents, GlobalGiving does not alter them; therefore you may find some language or formatting issues.

If you donate to this project or have donated to this project, you will get an e-mail when this project posts a report. You can also subscribe for reports via e-mail without donating.

Get Reports via Email

We'll only email you new reports and updates about this project.

Organization Information

PlanetRead

Location: Pondicherry - India
Website:
Project Leader:
Brij Kothari
Founder and President
Piedmont, CA United States
$3,687 raised of $50,000 goal
 
81 donations
$46,313 to go
Donate Now
lock
Donating through GlobalGiving is safe, secure, and easy with many payment options to choose from. View other ways to donate

PlanetRead has earned this recognition on GlobalGiving:

Help raise money!

Support this important cause by creating a personalized fundraising page.

Start a Fundraiser

Learn more about GlobalGiving

Teenage Science Students
Vetting +
Due Diligence

Snorkeler
Our
Impact

Woman Holding a Gift Card
Give
Gift Cards

Young Girl with a Bicycle
GlobalGiving
Guarantee

Sign up for the GlobalGiving Newsletter

WARNING: Javascript is currently disabled or is not available in your browser. GlobalGiving makes extensive use of Javascript and will not function properly with Javascript disabled. Please enable Javascript and refresh this page.