I hope 2021 is off to a good start for all of you.
Last year was undoubtedly tough for everyone around the world but the year ended with a fantastic endorsement for Same Language Subtitling (SLS) by UK's Prime Minister Boris Johnson in their parliament. The best part is we got this endorsement on video: https://youtu.be/F5FuWIP0G88.
Thanks to Ms. Marson MP and Mr. Warren of https://turnonthesubtitles.org/ for their question in the UK parliament.
As you might be aware, two passionate supporters of SLS, Mr. Warren and Mr. Barrett MBE have been working closely with Dr. Kothari (Founder, PlanetRead). They started a campaign called “Turn On The Subtitles (TOTS)” with the aim of making policy makers, broadcasters and parents to turn on the subtitles for children’s programs, by default. To know more, visit: www.turnonthesubtitles.org/research/. This recognition for SLS in the UK parliament would not have happened without their support.
In other news, we have been steadily producing AniBooks (animated stories with SLS) as part of our Oracle funded project. From April to September 2020, we produced 5 AniBooks in 2 languages, namely English and Hindi.
Gadbad Das in 'No water for you!'
Let's have an inside day!
The Bee and the Elephant
We are now working on another set of 5 AniBooks that will be made in 3 languages: English, Hindi and Tamil. We will be completing the production of these AniBooks in the next 2 months.
One major challenge we’re facing is in the distribution of our content via our partners to school children. Due to Covid 19, all schools have been under lock down since March 2020 till date. Hence, we have not been able to reach the children directly.
However, views for AniBooks on our YouTube channel have more than doubled in the last 6 months. April to Sep 2020, we had got 10.5 million views and for the previous 6 months period, we got 4.6 million views.
Once the schools start, we are confident we will be back on track to reaching thousands of children very soon.
Thank you all for your support and here’s to a healthier and safer 2021.
With best wishes,