By Parthibhan Amudhan | General Manager
Boston Globe featured an article on our work titled "Watch and learn - How music videos are triggering a literacy boom”. Written by Riddhi Shah, this article is a beautiful summary of our work.
The article starts like this:
Tiny, sun-soaked Khodi on the western coast of India’s Gujarat state is the kind of village where cattle still plough the fields and women fill clay pots with water from the village well. In the past few years, however, the town has been changing: Thatched mud huts are slowly giving way to sturdy, single-story concrete blocks; farmers conduct their business on cellphones. The state buses, which until a decade ago were only filled with men, are now crammed with women. Enrollment in the local school has soared.
Here's the remaining article:
http://www.boston.com/bostonglobe/ideas/articles/2010/09/19/watch_and_learn/?page=1.
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