Education India Project #593

Literacy for a Billion in India!

by PlanetRead

Project Report | Apr 25, 2011
PlanetRead wins “Social Innovation Honours 2011”

By Parthibhan Amudhan | General Manager

Receiving the Nasscom Award

NASSCOM Foundation, the leading Indian development organization that works towards galvanizing the corporate social responsibility (CSR) space in the IT industry in India; and the social development arm of NASSCOM, in association with Genpact announced the winners of its third annual NASSCOM Social Innovation Honours 2011. The Honours were given to deserving projects that strive to bring about social change and development through Information, Communications and Technology (ICT) at the NASSCOM India Leadership Summit in February, 2011.

The Honours were judged by an eminent jury of Dilip Chenoy, Managing Director & CEO of the National Skill Development Corporation, (NSDC); Jaithirth (Jerry) Rao (Chairman, NASSCOM Foundation); Kiran Karnik, ex President, NASSCOM ; Narayana Murthy (Founder-Chairman, Infosys Technologies Limited;, Dr. Vasanthi Srinivasan, Associate Professor, Organisational Behaviour and Human Resources Management, IIM Bangalore, Chairperson, Centre for Corporate Governance and Citizenship.

ICT led Innovation by Non-Profits

Same Language Subtitling
Planet Read
Puducherry
www.planetread.org

Same Language Subtitling (SLS) is simply the idea of subtitling the lyrics of existing film songs (or music videos) on TV, in the ‘same’ language that they are sung in. SLS on songs cause automatic and inescapable reading practice and overcomes the motivational barrier to reading practice amongst weak-readers. It is Karaoke on Bollywood for mass reading.

Impact:

Presently SLS is being implemented on 8 weekly TV programmes, one each in Hindi, Bengali, Punjabi, Gujarati, Marathi, Kannada, Telugu and Tamil
Collectively, this gives regular reading practice to 150 million weak-readers, for 30 minutes a week. Longitudinal studies have found that SLS more than doubles the number of good readers in primary schools
Among weak-reading youth and adults, regular exposure to SLS raised newspaper reading from 34% to 70%

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