PlanetRead's work with same-language subtitles for literacy has been honored with a 2017 iF Social Impact Prize! Winning this prestigious award--selected by the top names in design and given in support of ideas that make progress toward one of the United Nations Sustainable Development Goals (SDGs)—will allow PlanetRead to make further progress with SLS initiatives, from subtitling film songs in multiple languages to creating anibooks for early-grade reading.
The iF Social Impact Prize honors PlanetRead for "effect[ing] social change through design." "What does design have to do with literacy?" you may be wondering. As the iF website points out, "Often, innovation is the key to making an unique social impact, and since 'design is how it works' (Steve Jobs), design-minded people are in a unique position to make a difference in the way a service or product functions."
One such design-minded person is Brij Kothari, the founder of PlanetRead, whose innovative thinking about literacy started with his own "aha! moment" of wishing for same-language subtitles for a movie in a language he was studying. He recognized, too, that many "literate" people in India lacked the ability to read a newspaper. He wondered if adding SLS to content that people want to know, such as song lyrics, would help them move from identifying letters to reading words. He began to study the effect of adding SLS to popular film songs on television. The results were persuasive--you can read about them on our website (see the link below).
The UN Sustainable Development Goals show the path to a better world by 2030, and their aim is to "reach the furthest behind first." SDG 4 is "Quality Education," and PlanetRead's work strives to help everyone in India—children and adults, in school and out of school, rural and urban—become fully literate.
Go to the link below to learn more about the iF Social Impact Prize on the iF's ongoing "World Design Guide."
We're thrilled that Brij's simple, scalable idea has attracted this attention. Thank you to the iF Social Impact Prize committee, and thanks to you for your support!
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