Greetings from Breastfeeding Promotion Network of India(BPNI)!
Breastfeeding is a human right for both mothers and babies. Unfortunately, this right is being denied to them as about 1 out of 2 women are unable to practice exclusive breastfeeding for the first six months. And the formula milk is being promoted indiscriminately.
To fight that BPNI has recently launched a campaign to garner volunteer and donation support from across the country. The aim of the campaign is to generate awareness among people about breastfeeding and the areas that lack support from the government to facilitate successful breastfeeding.
Also, it envisages gaining bigger volunteer support in the area of monitoring of bad marketing of baby foods, propagating this campaign, signing petitions and supporting mothers in community with the correct information.
The campaign is launched through The Logical Indian website and social media handles. The logical Indian is a digital media platform with over 6.5 million subscribers.
You can read The Logical Indian Story and watch the campaign film at the link below
We have simultaneously launched the campaign on BPNI's YouTube, Facebook and Twitter account for wider reach.
Here is the YouTube link of the campaign film:
We look forward to your support for this campaign.
Please share, volunteer and support in great strength!