"Heart of a Woman" - Empower Women in Chiapas

by PCI-Media Impact
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
Mar 1, 2012

The Heart of a Women Spreads Across Latin America

The successful radio drama, "The Heart of a Woman", concluded broadcasts in Chiapas, Mexico in December 2011. Yet, the program lives on.  The drama, which features the stories and voices of Chiapan women, has met with much success and has quickly spread across Latin America. More than 50 stations picked-up the drama in Mexico alone, and we have received confirmation that stations in Peru, Panama, Costa Rica, Argentina and Bolivia are now playing the drama as well.

The popularity and success of the program has led the State Government to produce a new television drama, "Mucho Corazon," which addresses similar issues of gender equality, sustainable development, and education through a captivating story.  The drama began broadcasts in January of this year on Canal 10, the State-run television station.    

The popularity of both shows is heartening not only because of what is says about the ability of state-run radio and television stations to “play with the big boys”, but also because Entertainment-Education on behalf of women works.  An example of this is the Indian radio drama Taru, produced by Media Impact in 2002.  According to a 2010 evaluation, Taru reached an audience of between 20 and 25 million in its four target states (Bihar, Jharkhand, Mahdya Pradesh and Chattisgarh), but its popularity led to re-broadcasts throughout North India, and an estimated total audience of 60-75 million. Survey research discovered significantly stronger beliefs about gender equity and family planning after the series aired: The use of modern family planning methods increased and the research also found a 10 percent shift towards using family planning methods after having two children, compared to after three or four children prior to the broadcasts.

Similar impact is expected from both Corazón de Mujer and Mucho Corazón.   Initial survey data shows more than 80 percent of radio drama listeners report having learned about a woman’s right to not be abused from the show.  It’s a good start, yet there’s much that remains to be done.   

That’s why we, at Media Impact, are honored to help with the production of Mucho Corazón.  The world could stand to see more strong TV heroines who use their own resources to save themselves.  It is our experience, after all, that what we see on TV quickly becomes reality.  

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Organization Information

PCI-Media Impact

Location: New York - USA
Website:
Facebook: Facebook Page
Twitter: @PCIMedia1
Project Leader:
Brenda Campos
New York , New York United States

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