"Heart of a Woman" - Empower Women in Chiapas

by PCI-Media Impact
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
"Heart of a Woman" - Empower Women in Chiapas
Dec 9, 2011

The Heart of a Woman Grows: From Radio to TV

The state of Chiapas, Mexico is a land of contradiction and flux. Its peoples are among the country’s poorest, though it is rich in natural resources such as rivers, forests, minerals, and petroleum. Moreover, much arable land is exhausted from decades of growing only corn, and the specter of biopiracy fuels opposition to efforts at creating revenues from native flora and fauna. And even as tradition hampers progress, the state government is the first in the world to base its constitution on the United Nation’s Millennium Development Goals.

Governor Juan Sabines and his wife Mrs. Isabel Sabines have called on PCI-Media Impact to develop Entertainment-Education (E-E) serial dramas that convey the nature and promise of new state programs aimed at achieving these goals. They want to encourage people to: take advantage of new laws enabling women to own property and fortifying their right to live free of domestic abuse; adopt farming practices that are profitable, environmentally sound, and sustainable; respect Indigenous Peoples and integrate them into the society and agricultural economy; educate children—particularly girls—more extensively; and settle in locations that will have access to electricity, potable water and plumbing, hospitals, and adequate schools. This agenda was developed with the assistance of some 20 cooperating government ministries.

International development work has consistently shown that empowering women is among the surest ways to improve communities. Media Impact’s two E-E dramas in Mexico focus on women, their new rights to land ownership and human dignity, and the government’s program of “conversion”—shifting from subsistence farming to sustainable and profitable cultivation of the land. Past farming practice in the region has entailed men growing only corn for subsistence, as their ancestors did. This has exhausted the land and not generated income The dramas feature strong-willed women who avail themselves of the new laws and who embrace modern farming methods, such as rotating and diversifying crops, planting nontraditional crops like organic coffee, peaches, and palm plants for biofuel. In E-E’s history, positive characters like these women serve as role models; and we foresee that they will encourage participation in the new programs, and the integration of the new laws into the social fabric

Our radio drama on these themes, “Corazon de Mujer” (“Heart of a Woman”), has aired since March 2011. An instant hit, it sped into rebroadcast on 51 radio stations in Chile, Costa Rica, the Dominican Republic, and Peru. It has also spurred production of a television show on the same themes. Scriptwriting on “Mucho Corazon” (“A Lot of Heart”) has begun, with initial resources from the government’s broadcasting system. But television is a more expansive medium than radio, and Media Impact is seeking funds to bring 30 episodes and community activities to fruition, to convey the government’s position that empowerment of women can play a major role in sustainable agriculture by improving food security and the economy in Chiapas. 

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Organization Information

PCI-Media Impact

Location: New York - USA
Website:
Facebook: Facebook Page
Twitter: @PCIMedia1
Project Leader:
Brenda Campos
New York , New York United States

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