Kira is a social enterprise focused on crowdfunding and delivering survival kits to low income mothers, guaranteeing an equal and safe start in life. Our survival kit is call Kirawawa, a cardboard baby box that serves as the baby's first crib. This project will allow us to fund our operations to attend 150 mothers and babies this year; and, more importantly, start with our preventive health coverage pilot. We will monitor the development of the babies, preventing further diseases.
Raising a newborn is expensive, and even more for low income families, as it may represent up to 50% of their monthly income. In the world, 7000 babies died every day by preventable causes. In Peru, every year 345,000 babies are born into low-income families and their risk of dying is 2.5x higher compared to a high-income baby. This deaths are preventable with easy and affordable solutions, such as having the proper baby bundle like Kirawawa.
We deliver Kirawawa, a survival kit for low-income mothers of newborn babies, giving all babies a safe and equal start in life. Kirawawa is a cardboard box that contains essential items such as clothes, diapers, baby care products, parenting tips and basic toys. The box itself can also be used as the baby's first crib, securing a safe sleep environment for the baby for the first 6-7 months of life. Providing proper clothes and infant care items prevents infections and diseases.
Providing proper clothes and infant care items prevents infections, hypothermia and respiratory diseases. Also, our crib feature gives the baby a safe place to sleep, away from their parent's beds, and reduces the risk of infant death by suffocation or crushing, increasing their life expectancy and life opportunities. We lower the cost of raising a baby for low income families and also future health expenses.