By Dalit Boutboul | Marketing and Communications
Friends for Health has recently signed a partnership agreement with Superpharm, the biggest drugstore chain in Israel.
Superpharm's 250 stores throughout Israel will now collect medicine from customers, joining our 660 Collection Points country-wide. This is the first time second-hand medicines in pharmacies are recycled and reused! This agreement is ground-breaking both nationally and internationally, took years of negotiations, and required special government authorization.
The significance is huge: tons of additional medicines will be incoming to our organization, thousands of packages of free medicines for us to sort through- and then distribute for free. Once we process this huge wave of donated meds, we'll be able to help thousands of people more every year.
In addition, SuperPharm has taken the challenge of educating the public via various media channels. The message is simple: While you spring-clean your closets, don't throw away the medicine you no longer need: it can save a life.
Every branch is now equipped with an attractive capsule-like bin. Customers are contacted to bring their unused medicines to the drugstore every time they visit.
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