By Sue Waiss | Project Coordinator
Project Green Challenge 2011
This past October, Teens Turning Green launched the first ever Project Green Challenge to engage high school and college students (2,600 students on 510 campuses) across the country in the transition from conventional to conscious living. PGC was a 30-day green lifestyle challenge to raise awareness about conscious living, informed consumption and the collective impact of each of ouractions. Throughout October, daily green challenges, each with a unique theme,sought to engage, inform, and mobilize students around sustaining their world. With the guidance of eco experts, industry leaders, and the PGC Green Guide, participants discovered how fun, simple, and high impact eco living can be. Their responses to challenge tasks were shared with direct uploads of photos, videos and text to the site, as well as Facebook, Twitter and YouTube.
Green University
Contestants who completed the 30-day Challenge were invited to apply for the Challenge Finals. Twelve finalists were then selected to participate in Green University, a two-day eco summit hosted in the Bay Area in December, 2011. Students were flown to San Francisco where they had the opportunity to learn from and interact with esteemed eco leaders, present experiences from the 30-day Challenge, and work together to create innovative platforms for social action. This new slate of projects will be further developed by the students and mentors and implemented by Teens Turning Green, partners, and youth nationwide in 2012. That work is becoming the basis for social action platforms, academic curriculums, events, projects and initiatives across schools, between students and around the world. Social media allows for continued sharing of ideas, happenings, resources, and more. The opportunity to develop Green University into a virtual informational hub is a core goal for 2012.
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