By Michelle Lanchart | VP of Communications and Engagement
Every single person should be able to live a life free from abuse. At PCI Media, we’re playing our part to end violence against women and girls in the Caribbean.
Violence against women and girls remains pervasive across the Caribbean and goes largely underreported due to impunity, stigma, and shame. Adolescent girls are particularly at risk of violence.
But, together with UNICEF, we’re working to change the narrative.
#PlayYourPart is a communications campaign launched out of the global Spotlight Initiative that aims to encourage people across the Caribbean region to play their part in changing entrenched, negative social norms, attitudes, and behaviors that lead to violence against women and girls.
The program is designed to reach people at the family level, supporting healthy family dynamics and disrupting intergenerational cycles of violence that affect children early in life. #PlayYourPart will launch regionally across the Caribbean, followed by country-level activations.
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