Icche Dana design workshop
Your support helps us empower women and girls across the globe. In Bangladesh, we’re helping communities end child marriage through stories that inspire people to “Raise the Beat” against child marriage.
Did you know that over 700 million women alive today were married as children?
Your support to prevent girl brides in Bangladesh and Eastern and Southern Africa, areas in which child marriage rates are among the highest, has resulted in:
- 777 million people reached
- 14% increase in actions preventing child marriage
- 15 partnerships strengthened
And we can make even more change together. In Bangladesh, PCI Media has worked with UNICEF, the Government of Bangladesh, and local production companies to shift national attitudes and behaviors through Icche Dana, a TV series and PSA campaign that empowers audiences to stop chld marriage.
A program like Icche Dana has the potential to reach 160 million people with a cost of less than 10 cents per viewer. For every $100 you help educate and influence 1000 people to give more girls the opportunity to live a self-determined life.
We're so grateful for your continued support.
Watch a campaign PSA!
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Did you know that this is the last year that 100% of your charitable contributions are tax deductible through the CARES Act? Talk to your tax professional to learn more.