PCI Media works with local partners to raise awareness about climate change and biodiversity conservation, and promote sustainable behaviors. Our radio dramas, films, and social media and political advocacy campaigns have reached over 2 million in West Africa and 4.2 million farmers in Central America. Policy makers, like the Mano River Union in West Africa, have come together to prioritize natural resource management because of our work.
Globally, we're facing many environmental challenges, including wildlife trafficking, low coastal resilience to climate change, ecosystem destruction, and deforestation. Erosion and flooding along coastlines due to climate change threaten the health, safety, and welfare of millions. Without significant strategic changes and action, the our future is under threat.
Research shows a strong correlation between emotional connections to characters lasting behavior change. Our stories engage audiences in conversations and connect individuals and communities to information and resources that drive sustainable change. Radio dramas like Feet on the Ground in Central America and Watasay Ston in Sierra Leone empower coastal communities with knowledge about the dangers of climate change and resilience strategies. Stories drive positive change.
In Central America, 70% of listeners reported adopting sustainable farming practices. Within the first three months of Watasay Ston, hundreds of listeners called in with questions. Watasay Ston has encouraged listeners to enforce laws surrounding conservation, selectively cut and replant mangroves, and construct embankments. These are all keys to building resilience to climate change.
This project has provided additional documentation in a PDF file (projdoc.pdf).