PCI Media has been working with several partners on a range of biodiversity and climate change initiatives across 15-countries in West Africa, including engaging radio dramas, films, and social media and political advocacy campaigns. We have reached 2 million people to date and mobilized close to 50K people through 48 episodes of our radio dramas and community workshops. Policy makers, like the Mano River Union, have come together to prioritize natural resource management because of our work.
West Africa faces many environmental challenges, including wildlife trafficking, low coastal resilience to climate change, and deforestation. Erosion and flooding along the West Africa coastline due to climate change threaten the health, safety, and welfare of millions. Without significant strategic changes and action, the entire region's environmental future is under threat.
Radio dramas like Watasay Ston empower coastal communities in Sierra Leone with knowledge about the dangers of climate change and resilience strategies. Radio dramas are an integral part of Sierra Leone's rich culture, and Watasay Ston has quickly become one of the most popular in the country.
Within the first three months, hundreds of listeners called in with questions. Watasay Ston has encouraged listeners to enforce laws surrounding conservation, selectively cut and replant mangroves, and construct embankments. These are all keys to building coastal resilience to climate change. Your support can help us continue our climate mitigation communications through media that changes behaviors and attitudes.
This project has provided additional documentation in a PDF file (projdoc.pdf).