Empower Communities to Adapt to Climate Change

by PCI-Media Impact
Empower Communities to Adapt to Climate Change
Empower Communities to Adapt to Climate Change
Empower Communities to Adapt to Climate Change
Empower Communities to Adapt to Climate Change
Empower Communities to Adapt to Climate Change
Empower Communities to Adapt to Climate Change
Empower Communities to Adapt to Climate Change
Empower Communities to Adapt to Climate Change
Empower Communities to Adapt to Climate Change
Empower Communities to Adapt to Climate Change
Empower Communities to Adapt to Climate Change
Empower Communities to Adapt to Climate Change

Project Report | Apr 3, 2025
Feet in the Soil, Eyes on the Future

By Lisa Duvernay | Chief of Staff

Farmers in Central America
Farmers in Central America

In Central America’s Dry Corridor—spanning Guatemala, Honduras, El Salvador, and Nicaragua—the climate crisis is no longer a distant threat; it’s an everyday reality. Farmers in this region face worsening droughts, more frequent hurricanes, and increasingly erratic weather. These conditions have devastated crops, degraded soil, and left families struggling to feed themselves. Today, over 70% of farmland is degraded, and 60% of households face food insecurity.

With Our Feet In the Soil, launched in partnership with Catholic Relief Services (CRS), is a bold, community-centered initiative tackling this crisis head-on. Since 2020, the campaign has provided millions of smallholder farmers with practical, expert-backed strategies for sustainable Water-Smart Agriculture (WSA). The goal is simple but powerful: empower rural communities with the knowledge and tools they need to secure their food systems and build long-term climate resilience.

A Multi-Platform Approach to Education

The success of this initiative lies in its ability to meet farmers where they are—both culturally and technologically. Through an engaging mix of media, including:

Radio dramas and call-in shows featuring local farmers and agricultural experts

WhatsApp messages and IVR (interactive voice response) systems that deliver timely, customized guidance

Community-led workshops and peer-to-peer learning facilitated by extension workers

…farmers are gaining the confidence and know-how to adapt their practices, even in the face of an increasingly unpredictable climate.

Measurable Impact

The results speak for themselves:

4.2 million farmers have been reached across the region

85% of listeners have adopted at least one sustainable farming practice

95% of farmers report learning new techniques that improved their crop yields and soil health

These are more than statistics—they represent real families who are now better equipped to nourish their communities, protect their land, and weather the challenges of climate change.

Looking Ahead

“As long as our feet are on the soil, we will keep learning,” said one farmer from Honduras. This spirit of resilience and adaptation fuels the continued expansion of the program. With sustained support, With Our Feet on the Soil will continue to grow—amplifying local knowledge, strengthening food systems, and helping communities across Central America not only survive the climate crisis but shape a more secure and sustainable future.

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Organization Information

PCI-Media Impact

Location: New York - USA
Website:
Facebook: Facebook Page
Project Leader:
Meesha Brown
New York , New York United States

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