Empower Communities to Adapt to Climate Change

Because of you, our programs are teaching sustainable agricultural practices that build climate resilience and protect the land for future generations.  

In Central America, our radio drama ‘Con los pies en la tierra’ (“With Our Feet in the Soil”), is teaching farmers across El Salvador, Guatemala, Honduras, and Nicaragua.   

‘Con los pies en la tierra’ has over 4 million listeners. Among those surveyed:   

• 95% learned a new sustainable agricultural practice that protects farmland and builds climate resilience. 

• 85% adopted these farming techniques  

‘Con los Pies’ is in its 4th year and is funded by our long-time partner Catholic Relief Services. With recent additional funding from the Nielsen Foundation and a generous donor, PCI Media is expanding this impactful program to better reach women farmers, who are most affected by the climate crisis in the region.

Gathering Research and Talking to Women Farmers  

PCI met with our local partners in El Salvador, Honduras, and Guatemala, where we conducted a design workshop, focus group sessions with women farmers, and created a broadcast plan for this next phase of the project.  

We’re now in the process of analyzing the information to incorporate it into the creation of videos and radio programs that are tailored specifically to empower women farmers. As we prepare the videos for distribution, we’re getting the word out about the ongoing radio broadcast through community activities (one of which is pictured with this report). The results will allow women access to farming techniques that preserve the land and their livelihoods.   

We look forward to sharing further updates on this new phase of “Con los pies” that will empower women farmers to use sustainable farming practices and access opportunities in agriculture.   

Thank you for supporting PCI Media’s critical programs, like this one, that promote sustainable behaviors that build resilience to climate change.