Empower Communities to Adapt to Climate Change

From South Asia to Central America, we’re launching programs that are turning the tide on climate change. PCI Media’s programs build a more sustainable world by addressing some of the most important issues affecting the environment: from biodiversity conservation and forest degradation, to clean seas, sustainable agriculture, and climate education. Here are some highlights in our growing portfolio: 

The Future of Sustainable Farming  

Radio dramas are sowing the seeds for food security solutions in Central America.  We have designed and activated an entertainment-education campaign for farmers to learn about practices that can increase their crop yield in partnership with Catholic Relief Services (CRS). The drama, ‘Con los Piesenla Tierra’ (With Our Feet on the Soil), incorporates farming practices into the narrative, including alternatives to crop burning, correct use of fertilizer, crop diversification, and mixing crops with trees. We’ve been able to reach over 4.2 million listeners in Nicaragua, El Salvador, Honduras, and Guatemala.  70% of surveyed listeners have already reported adopting sustainable practices! 

Protecting the Frontlines of Natural Disasters Defense 

Due to Mozambique’s geographical location, it is particularly susceptible to extreme weather events like cyclones and floods that erode coastline ecosystems, increasing the threat posed to local inhabitants. The presence of mangroves along the coastline helps to maintain this critical landscape, preventing erosion and the further rise in water levels. Our work will support our partners’ efforts to restore ecosystems of mangroves in Mozambique’s most vulnerable regions. The radio dramas we produce will support the adoption of alternative livelihoods away from harmful environmental practices and promote mangrove restoration. 

Building the Next Generation of Climate Smart Living 

While the Philippines ranks among the top five countries most at-risk to climate change impacts, youth are leading the way to a future of climate stability! Together with our partners, we’re developing a communications campaign to equip young people with tools to engage in climate action and adopt climate-smart lifestyles. Our initiative will draw heavily on youth culture—from K-Pop to TikTok—and deploy an array of online materials, social media challenges, and comic books to inspire youth around climate change awareness.  

Stay tuned to learn more about how these programs change behaviors and foster sustainable futures for our environment!