By Michelle Lanchart | Chief of Staff
“The only way Liberia's forest [becomes a valuable resource] is when we, the community members, get to know the importance of our forest...so we want more education on the radio for the people.”-Alice G. (Farmer and "Forest Blessings" listener), Grand Gedeh County, Liberia.
Producing powerful media across a variety of platforms to raise public awareness, shift social norms, and generate action is a crucial component in driving change.
Our West Africa based radio drama Forest Blessings includes characters and plotlines that demonstrate sustainable livelihoods that foster forest and biodiversity conservation. Characters like Gbolu, who was a local charcoal producer before she realized the damaging effect of greenhouse gas emissions and finds a more fulfilling career as a Community Ecoguard. To-date, the program has reached over two million people, has over 3 million digital impressions and has mobilized more than 45,000.
In September, we digitally released a second comic book focused on the impact wildlife trafficking has on ecosystems. Early data on the "Forest Blessings" radio indicates an appreciation of the drama while raising important considerations about the availability of alternative livelihoods that enable people to shift away from deforestation, poaching, and mining.
We continue to produce media that meets people where they are, empowers them, and inspires changes that ensure a life-sustaining planet.
Learn more about our Life-Sustaining Planet programs: https://www.pcimedia.org/programs/environment/
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