The Africa Matters Ambassadors Program (AMAP) is a program that equips young non-traditional leaders with the tools and resources to shape their narratives and drive youth-led community impact. The program combines the principles of social entrepreneurship and community engagement to create lasting positive change in African communities, one at a time. Through AMAP, young people play a pivotal role in redefining the global narrative about Africa and showcasing the continent's unique strengths.
Africa is home to the youngest population in the world. A population filled with brilliant minds who possess untapped solutions but face obstacles such as the lack of access to resources, unemployment and ineffective skills development. Due to their inability to change their socioeconomic circumstances, young people are often forced to join the informal sector making them resort to alternative modes of survival.
AMAP develops a new generation of young leaders dedicated to advancing their communities and continent. Each year, the program empowers 20 young African leaders with transferable skills and resources through capacity-building training addressing the global gaps in leadership, advocacy and social entrepreneurship. Participants are provided with mentorship, networking, and seed funding to execute Community Engagement Projects that focus on solving a social ill in their respective communities.
The long-term impact of AMAP is for every young African to secure employment, create jobs and establish a social enterprise. Our goal is to empower Ambassadors to implement sustainable projects that evolve into financially viable social enterprises and organisations that benefit over 1,000 community members annually. Supporting these Ambassadors sets in motion a ripple effect, fostering economic empowerment, collaborative ecosystems, and skills development.
This project has provided additional documentation in a PDF file (projdoc.pdf).
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