e-Commerce Development for Latin American Artisans

Dear Supporter,

As we begin July, the SoulGives team is happy to report on an incredible first half of the year. Our e-commerce site, soulgives.org, now hosts the largest collection of handcrafted products we’ve ever offered—each representing the talent and creativity of our artisan and grower communities throughout Latin America. The newly redesigned site is not only faster and easier to navigate, but it’s also more intuitive, helping visitors quickly find what interests them.

One of the most exciting additions is a dedicated catalog page for every artisan and grower, complete with background stories, visual content, and rich descriptions that detail their craft and culture.

In response to feedback from our producers, we’ve invested in two new support initiatives: professional advice on product labeling to align with USDA standards, and social media training to help them amplify their presence online. These improvements were made possible through generous donations from our supporters.

Another tangible example of your impact is a new electric pottery wheel that was purchased for one of our Costa Rican potters. Until now, they had only used manual wheels. This upgrade has made their work more efficient and less physically taxing. While this small-motor wheel is ideal for creating smaller items, we hope that with continued success, they'll soon be able to afford a larger model capable of shaping bigger pieces.

Finally, we’re proud to announce that customers can now leave reviews directly on the site. If you’ve ever purchased something from SoulGives, we warmly invite you to share your experience and help others discover the soul behind each product.

Looking ahead, we will begin using the Google Ad Grant funding we were awarded—up to $10,000 per month in advertising credits—to promote our creators and their amazing work to a wider audience. If you happen to see one of our ads online, we hope you’ll click through and take a look.