With treatment being widely accessible and free, HIV has changed in Canada. People are living long healthy lives, enjoying healthy relationship and having families. However, the way people think about HIV and the messages surrounding HIV continue to foster stigma. HIV+ individuals continue to face the same stereotypes and discrimination because the average Canadian does not know what being HIV+ means. And 1 in 4 Canadians still do not know they are HIV+ which calls for a need to raise awareness.
This campaign will educate the general public about HIV and AIDS and to reduce stigma and discrimination against people living with HIV or AIDS. It will include the faces & stories of people living w/ HIV. Our aim is to encourage people to get tested, protect themselves, and reduce stigma in their communities. The campaign will show people living with HIV & AIDS that they are not alone, provide them with the tools, skills and networks to take charge of their lives and redefine living w/ HIV.
The project will train 30 people living with HIV to be advocates, leaders and ambassadors. The project will educate the general public about HIV and AIDS and to reduce stigma and discrimination against people living with HIV or AIDS. The project encourages people to get tested for HIV. The project encourages people living with HIV to connect to community and support programs that will improve their quality of life.