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Diabetes Prevention for 1 million more in India

by Arogya World
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Diabetes Prevention for 1 million more in India
Diabetes Prevention for 1 million more in India
Diabetes Prevention for 1 million more in India
Diabetes Prevention for 1 million more in India
Diabetes Prevention for 1 million more in India
Diabetes Prevention for 1 million more in India
Diabetes Prevention for 1 million more in India
Diabetes Prevention for 1 million more in India
Diabetes Prevention for 1 million more in India
Diabetes Prevention for 1 million more in India
Diabetes Prevention for 1 million more in India

On September 24, 2013, we announced that we have reached more than one million people from all over India with text messages about diabetes and its prevention in 12 languages. Furthermore, we've tested the program’s effectiveness in bringing about behavior change known to prevent diabetes. We are so grateful for your support throughout this program.   

First effectiveness results from mDiabetes are encouraging and analysis is ongoing. Consumers’ awareness of diabetes, especially its complications, increased, but more importantly, promising trends in behavior change were noted: 

  • an 11% increase in daily exercise, 
  • a 15% increase in the intake of 2-3 servings of fruits a day, 
  • and an 8% increase in 2-3 servings of vegetables a day.  

The self-reported data are statistically significant.

We have great faith in our scientific approach and are analyzing the consumer data from this population-level mHealth program rigorously. We believe that mobile technology, because of its cost-effectiveness and scalability, can be a core part of a model for chronic disease prevention in the developing world. We thank our partners for supporting us in our quest to make meaningful public health impact.

mDiabetes, the largest nationwide diabetes prevention mHealth program in the world, was designed and implemented by Arogya World in partnership with Nokia Life.  Other partners include Emory University, Johnson & Johnson, Aetna, Biocon and Ipsos.

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mDiabetes
mDiabetes

Dear Friends,

We are pleased to provide this update on the mDiabetes program – a massive nationwide mHealth program we are implementing with our partner Nokia in India.

We have made remarkable progress since April's update.  

1. With your support, we have completed sending 56 diabetes education and prevention text messages, over six months, to each of the more than one million consumers in India who opted in to our program. These million-plus consumers have “graduated” from our program and are now armed with valuable information on diabetes and its prevention, enabling them to live longer and better.

2. We have also completed the field work for the "post" phase of our Effectiveness Evaluation and are now analyzing the data.  

We are working hard to prepare for the Clinton Global Initiative meeting this September where we will deliver our final analysis of the program’s effectiveness, fulfilling our Clinton Global Initiative commitment.

Our Goal

We believe that mDiabetes will be the cornerstone of a scalable, cost-effective model for chronic disease prevention for the developing world. We are so grateful for your support. Together, we can create a healthier world!

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185,691 people have completed the 6-month program.
185,691 people have completed the 6-month program.

Dear Friends,

When last you heard from us, we were proud to report that 1,052,633 consumers from all around India had opted in and were enrolled in the mDiabetes program – a massive nationwide mHealth program we are implementing with our partner Nokia. Since then, we’ve been keeping up the pace and sending those subscribers a series of 56 consumer-tested text messages providing clear and actionable information on diabetes and its prevention.

The Latest 

  • As of April 6, 2013, we've sent 45,889,151 text messages with Nokia.
  • By program's end, we will have sent more than 58 million text messages.
  • Some 185,691 consumers have already completed the six-month mDiabetes program.    

The opt-out rate, a measure of the program’s integrity, is low – 1.65%.  We believe consumers are enthusiastic about this program.  Don’t just take our word for it.

V., an mDiabetes subscriber from Tamil Nadu, says it best.

“Based on the messages I have read, I made lifestyle changes such as eating healthy food and doing exercise regularly. I have also understood the means and methods to maintain my blood sugar levels.”

It’s this kind of feedback that keeps us going and assures us we’re on the right path to help people live healthier lives.

And that’s not all.

Thanks to generous supporters like you, we are on track to have one million consumers “graduate” from our program this summer. We are currently implementing the evaluation plan and are on track to deliver our final analysis of the program’s effectiveness in September 2013, fulfilling our Clinton Global Initiative commitment.

We believe that mDiabetes will be the cornerstone of a scalable, cost-effective model for chronic disease prevention for the developing world. We are so grateful for your support. Together, we can create a healthier world.

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More than 1,000,000 people have enrolled.
More than 1,000,000 people have enrolled.

Dear Friends,

You are amazing. With your help, we're educating more than 1,000,000 people about healthy living.

We are thrilled to report this incredible milestone in the mDiabetes project, an important initiative in the fight against non-communicable diseases (NCDs).

The Details:

Between January 9, 2012, and January 4, 2013, 1,052,633 consumers from all around India opted in and were enrolled in the mDiabetes program by our partner Nokia. These participants are currently receiving a series of 56 consumer-tested text messages, designed by us in consultation with Emory University, to provide clear and actionable information on diabetes and its prevention.

  • To date, we've sent roughly 18,435,126 text messages, with Nokia.
  • By program's end, we will have sent more than 58 million text messages.
  • Some 43,000 consumers have already completed the six-month mDiabetes program.    

But that's not all - we have initiated the first step of a rigorous effectiveness evaluation plan. We have gathered baseline feedback from 900 consumers and will compare these responses to ones we gather from the same consumers when they complete the program. Our final analysis of the program's effectiveness will be available September 2013.  

Next Steps

We're still raising funds to complete the program, as well as the research and analysis.

If effective, mDiabetes will be the cornerstone of a scalable, cost-effective model for chronic disease prevention for the developing world. That’s why the research is so very vital to this project.

We are so grateful for your support. Together, we can create a healthier world.

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Organization Information

Arogya World

Location: Naperville, Illinois - USA
Website:
Facebook: Facebook Page
Twitter: @ArogyaWorld - arogyaworld
Nalini saligram
Project Leader:
Nalini saligram
Naperville, IL United States

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