The internet is always growing, and so digital marketers are always relevant and in demand. According to the Nigerian Bureau of Labor Statistics, job demand in the overall field of marketing should increase by 10% by 2026. Through this DAMPY project (virtual), TechQuest aims to empower the youths with digital skills in marketing and collaborative tools to help them grow in our present economy. This aligns with the Sustainable Development Goal (SDG) on providing Decent Work and Economic Growth.
As the biggest economy in Africa with one of the largest youth populations in the world, Nigeria is well positioned to develop a strong digital economy. But Nigeria is plagued with over 33% unemployment rate, with it capturing only 49% of its human capital potential. Skill gaps are the major cause of unemployment in Nigeria now. The pandemic caused employers to expand their operations. Hence, the demand for digital skills, but there are not enough young people upskilled to meet the demand.
TechQuest STEM Academy is proffering up a solution of empowering the youth with the skills necessary to fill that gap. Your contribution to the DAMPY aims to sponsor as many people to participate in the program which we will keep running concurrently for as many people to be a part of it. Improving their digital skills in that regard thereby puts them in high demand in the market for good paying jobs. Our target is to be able to train a minimum of 400 Nigerian youths within the next 2 months.
Experts estimate that Nigeria's digital sector could add $88 billion and 3 million jobs to the economy by 2027. The DAMPY project will upskill hundreds of young people in digital marketing and skills. Over the past few years, through community engagements, TechQuest has organized over 1800 trainings, impacted over 34,000 young people and trained over 800 educators in 16 of the 36 states in Nigeria. We believe every African young adult should be digitally literate and have digital skills.
This project has provided additional documentation in a PDF file (projdoc.pdf).