Create 5,000 Youth Nature Leaders in India

by Association for Social and Environmental Developme Site Visit Verified


45% of India's land is degraded, air pollution is increasing in all its cities and it is losing its rare plants and animals more rapidly than before.Protect India's nature now! The Green Rhinos Program will create 5,000 youth nature leaders in India by December 31, 2016. Young people will implement nature conservation projects and be a force for nature! Till now more than 1200 Green Rhinos have been created.

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In India and in the world today, nature is being degraded at at alarming pace, affecting people's well being . Species extinction in the world is estimated at 30,000 per year. Yet there are more than 400,000 un-described species in India! We need to preserve the natural habitat of this country of "megabiodiversity" before it is too late. By preserving and improving natural habitats we will protect the species and ecosystems that feed our families, cure our diseases and enrich our cultures.


Through the Green Rhinos Program, ASED trains and engages young people adults to be nature champions. Working with teams of middle and high school students we will create 5,000 Green Rhinos by December 31, 2016. The Green Rhino Teams identify and implement a project aimed at local nature conservation. Till now more than 1200 Green Rhinos have been created. They have planted over 8000 trees, conducted garbage cleaning drives and educated city people about the wise use of plastic bags.

Long-Term Impact

The Green Rhinos Program helps young people to know more about nature and to relate with it. The action projects that they conduct helpsthem to experience that they can make a positive contribution to nature conservation here and now. The Program creates a life-long passion for nature conservation. 5,000 Green Rhinos will be created and each in turn will impact at least another 10 people. Thus more than 50,000 people will be impacted. Their projects will have a lasting positive impact.


ASED website
Article on Global Women Leadership Network website
Article in Ashoka India

Organization Information

Association for Social and Environmental Developme

Location: Kolkata, West Bengal - India
Website: http:/​/​
Facebook: Facebook Page
Association for Social and Environmental Developme
Diti Mookherjee
Project Leader:
Diti Mookherjee
Kolkata, West Bengal India

Funded Project!

Combined with other sources of funding, this project raised enough money to fund the outlined activities and is no longer accepting donations.

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