By Vanita Shinde | CAO
MANNDESHI UDYOJIKA PURUSKAR (Award)
“With the award money she got, she has dream to get her two grandsons admitted in English medium school. "Says Rukmini
UDYOJIKA: UDYOJIKA is an initiative of the Mann Deshi Foundation (NGO) under its program ‘business school for rural women’ called UDYOGINI. Every Year UDYOJIKA extends support and training to selected rural women micro entrepreneurs facing different challenges, in terms of basic business training, networking, market linkage, exposure visit, fund raising and mentoring to help them to take their enterprises to the next level.
MANNDESHI UDYOJIKA PURUSKAR: This is a unique ceremony organized every year to acknowledge the achievement of rural underserved entrepreneur who have been able to manage her enterprise profitably despite lots of adversity and also shouldered the responsibility of her family and managed it successfully.
OBJECTIVE: The purpose of the award is to honor successful businesswomen and to disseminate the encouragement to other to follow the same path of being entrepreneurship.
This year too Mann Deshi Foundation celebrated the success of 16 design women entrepreneurs and acknowledged the achievement by conferring awards to them.
During the ceremony Mann Deshi UDYOJIKA graduates were given prize money, trophy with certificates. Achievement honours were conferred to those deshi women entrepreneurs who had successfully taken their enterprise to next level despite odd and adversity.
I would like to share story of one of the Awardee Mrs. Rukmini More:
(I) Rukmini Ashok More (Mann Deshi Udyojika Beneficiary at Satara Centre): Educated up to 12th standard, Rukmini worked as a housemaid. She gave up the housework for a job at a clinic in Satara, where she purchased a mobile stall, which she put up outside a hostel and sold items according to the requirements of the hostel students. After the course she also sold snack items like wadapav and bhajiyas. She now owns and runs a snack shop. Rukmini also took training of making paper bags from B-school and now she herself makes paper bags and use for her business. Rukmini, now dreams of sending her grandson in an English medium school. After a life long struggle, Rukmini now boasts of a monthly income of Rs.5,000/-
She got her son married to a girl from local orphanage. As her son couldn’t do much in his career, Rukmini has to take the responsibility of her two grandsons and daughter in law also.
On 1st February, 2013, Rukmini got an award from Mann Deshi Udyogini (B-School for Rural Women) for successfully participating in the Mann Deshi Udyojika Program. “With the award money she got, she has dream to get her two grandsons admitted in English medium school. "Says Rukmini
She wanted to have her own house in Nimsod (her native place) and live her remaining life with dignity.
Thank you to Mann Deshi Supporters who help Mann Deshi to help these women to become a successful.
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