| Dec 6, 2021
'"I'm happy I help women earn a livelihood"
A year ago she established her company.
Dear GlobalGiving Supporters,
Like most young women, when Sushma (now 36 yrs) was getting married 18
years ago in 2003, she had two simple wishes - a loving husband and a
house of her own. Her world came crashing down when she got divorced
within three-four years of her marriage due to irreconcilable
differences with her husband and in-laws. Sushma shifted with her only
daughter to Kolhapur.
Sushma wanted to set an example for her daughter and thus wanted to
earn for herself. Given that she knew tailoring since her school days
and had continued stitching even after her marriage, she started
taking orders for blouses and made an income of nearly Rs 10,000 a
month. She also hired three women to help her and paid them Rs 130
per day each from her salary. A lot of women used to come to her
asking for work so that they could earn. Sushma wanted to start a
business through which she could provide employment to other women
“I wanted to make a product that women used regularly. After a lot of
brainstorming sessions and exploring different ideas, I decided to
start a sanitary napkin unit on a small scale. I already had the land
and manpower required to start the unit; I just needed the machinery
and the right knowledge to turn my idea into a venture,” says Sushma.
Sushma wasted no time and visited sanitary napkin units in Mumbai and
Pune. The visit gave her knowledge about the set-up, the procedure,
the raw material, safety precautions to be taken etc. She also took
online training in sanitary pad-making and launched her unit and her
sanitary napkin brand titled “Take Care” a year ago. She used her
savings and also borrowing to raised the initial capital of Rs 15
lakhs to buy the machinery and raw material for her business.
Currently, six women work under her manufacturing unit. “I’m happy
that I am able to help women earn a livelihood,” says Sushma.
Initially, Sushma and her group of women promoted the brand by
distributing samples to women. They also collected feedback after a
month in order to improve the product. In a day, she supplies nearly
10 boxes to different medical stores, ladies shops and parlors, with
each box containing 10 sanitary pads.
The network of Mann Deshi, she says, has benefitted her a lot. The
Foundation connected her with some SHGs and hospitals to whom she
could supply sanitary pads as per their requirements. The training
programs educated about using Facebook for business marketing and
adopting digital modes for business transactions such as GooglePay and
PhonePe. Through Mann Deshi WhatsApp group, she was able to connect
with a large number of women and could promote her business. “I also
come to know about a various business run by other women, which is
inspiring,” says Sushma, who wants to expand her business on a larger
scale and also want to start manufacturing diapers for kids at a later
Thank you so much for all our supporters !!!
Sushma launched her sanitary pads brand named Take
Sushma sanitary pad-making