By Josh L | Development & Philanthropy Officer
What a year 2021 has been so far.
As Canada's largest youth serving organization, we are moving forward with important work.
Most recently, we have completed a rebrand Boys & Girls Clubs of Canada has become BGC Canada. Not to be trendy. Not because it’s shorter or catchier. But because Clubs across the country open their doors to all kids and teens and we believe our name should reflect that.
Removing gender from our name modernizes the BGC brand and echoes the inclusive practices we’re known for without straying too far from our history and national brand awareness. It also embraces the fact that we serve young people of all ages, backgrounds, and identities.
New name, same legacy: 120+ years of creating opportunities for millions of Canadian kids and teens.
With the summer months upon us, and continued progression in the fight against COVID-19, our focus continues to be on be on supporting Canadian children, youth, and families across the country.
Thank you for your continued support and for making a difference in the lives of the over 200,000 young people we serve.
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