The opportunity to play sport in Africa is inhibited by a chronic shortage of balls. There is no large scale ball production on the continent, and imported balls are expensive and largely inappropriate for the tough playing conditions. Alive & Kicking is addressing this problem by making balls in Kenya & Zambia from local leather and selling them at cost. Over 140,000 balls have been made to date, each carrying simple awareness messages on HIV/AIDS and Malaria.
We make affordable balls so that youngsters from poorer communities are able to play more sport. We also create awareness of preventable illnesses by printing messages on each ball and distributing our awareness posters featuring sports personalities
We plan to avail 100,000 balls yearly to encourage young people to participate in sport and enhance their life skills. These same people are most vulnerable to HIV/AIDS, so we plan to distribute our awareness posters to all 24,000 Kenyan schools.