1800 young in Medellin sensitized to HIV: a hope

Your generous donation have contributed implementing this Project. It includes the following goals:

1. Development and assembly of the traveling artistic proposal with incidence in the City of Medellin and the Metropolitan Area
2. The design of the HIV prevention campaign, including the production of audiovisual material for educational activities
3. To carry-out academic workshops with young people enrolled at educational institutions. 

The Art Exhibition

• We received this work: LA FUERZA DEL LAZO ROJO” (THE STRENGHT OF RED RIBBON), oil on canvas -40x50 cm-, donated by a pediatrician and virologist, Dr. Carlos Aguirre, one of the most experienced pediatricians in children HIV treatment in Medellin.  According to the painter: “The picture represents a newborn held by arms which are surrounded by the Red Ribbon, the international AIDS symbol indicating the fight against AIDS”, meaning that prevention of HIV-1 infection in the adults is the basis for preventing HIV-1 infection in newborns. Let us know what it means for you!

• Students at the Medicine Faculty, University of Antioquia, who are taking drawing classes have joined this initiative and have already met, or in the process of meeting with HIV-infected patients for inspiration; they are already working in the paintings for donation. These young people will also have training in HIV prevention.

• Additionally, we are working on a PHOTOGRAPHY EXHIBITION for displaying in open spaces, in order to have the opportunity to reach a wider audience, as shown in the photo. We hope being in this open space (MUSEUM ON THE STREET) and sharing with you soon what we are doing with different groups of people. 

The Media Campaign

• This campaign will be design by the agency MP4PRO and will include:  video clip, a campaign for social networks, an advertising campaign to be displayed at universities, high schools and bus stops.

The Educational Workshops

First, we are prioritizing educational institutions to carry out the preventive workshops, based on the criteria of risk and vulnerability. In addition we prioritized those institutions that had an ongoing sexual education project in which our prevention workshop could be integrated. The workshops will start on March 2016.