By Carmen Mariscal | Fundraiser
The agroecological store keep growing! This space provides an opportunity for farmers to harvest their vegetables and market them immediately to consumers, ensuring that the produce is fresh and enjoyed for its flavour, colour and texture based on a fair trade ideology. This initiative helps to overcome one of the most difficult problems faced by farmers - marketing.
Farmers invest 95% of their time in production, harvesting and post-harvest work, leaving them with no time to market their products, which causes an economic loss for the farmer who cannot recover their investment of time and resources, which in the short and medium term ends up breaking their economies and as a consequence they abandon agroecological production and dedicate themselves to other activities that can generate an economic livelihood for their families.
The shop is diversifying and now also offers other products such as handicrafts and handmade products made by the farmers, such as jams, dried fruits and vegetables.
For now, the shop operates on weekends, we hope that the space will continue to be more popular to offer more hours of operation. Thank you for your support, we will continue to tell you how we are growing with this initiative.
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