Throughout the entire month of October, MassBike went on a mission to shine bright lights across the Commonwealth.
As we approach darker months of the year and the fall time-change, rider safety can become more challenging. To combat this issue, throughout the entire month of October, MassBike worked to raise funds to purchase lights from Planet Bike, to distribute free lights to riders in need prior the end of Daylight Savings Time.
Although only 20 percent of bike rides happen after sunset, more than 50 percent of bike fatalities happen during those hours. Simply being seen is one of the most important ways to make a bike rider safer. But too often - especially during this time of year - we find people caught on their bikes with inadequate lighting. This can be a simple lack of awareness or they cannot afford lights. In either case, MassBike wants to help make sure riders are seen on the roadways and get to where they need to go safely.
Through crowdfunding efforts, MassBike raised enough money to exceed their goal of distributing 1000 light in a single day. On November 2nd teams of volunteers, bike shops, Earn-a-Bike programs, and MassBike staff fanned out across he state and not only distributed lights for free to riders in need but installed them on their bikes and showed them out to change the batteries.
We hope to install another 1000 lights when we run this new campaign again next year!
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