When disaster strikes, Discovery, Inc. responds. Learn more about how the global media company powers its employee disaster giving program from Discovery’s Laurel Schepp.
A: A sense of purpose is engrained in the DNA of Discovery, and we have an employee population that is passionate about helping others and giving back. As such, it’s important that we’re able to be responsive and timely in moments of global crisis, and provide a way for our employees to act and make an impact and amplify their generosity and efforts. We’re in a unique time of back-to-back disasters and tragedies, but are grateful for the flexibility to quickly turn on giving and matching campaigns with GlobalGiving.
A: We have a multifaceted disaster relief strategy. First, we use the power of our employees around the world to contribute to relief efforts and unlock matching funds to amplify their efforts. Second, we use the breadth of our reach as a media company to activate our viewers and fans to give in the wake of disasters by running disaster relief public service announcements, launching text-to-donate campaigns, and featuring in-program, digital, and social messages. Third, we partner with rebuilding organizations to send employees and on-air talent to disaster-stricken areas to help communities physically rebuild their homes and lives.
A: In my job, I work on a daily basis to provide opportunities for employees to make a difference in their communities, so comments like these are music to my ears! We pride ourselves on being a purpose-driven company, and that culture of giving back is championed from senior management on down. Our employees want to work for a company that stands for something bigger, and they are committed to making our initiatives successful and meaningful for the community.
A: We partner with organizations around our key Discovery Impact initiatives, including Impact Day, our annual day of employee volunteerism; Creating Change, our pro bono program; and Dollars for Doers, our initiative that rewards employees’ personal volunteer efforts with nonprofit donations. We look for partners that align with our mission and businesses, and that give back to the communities where we live and work.
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