Some sources estimate that $4-$7 billion in employee matching gift funding is left on the table every year. It is certainly not because corporations are reluctant to support philanthropy in this way—in fact, they already budget for it. And it’s not because donors are uninterested in making a greater impact with their gifts. Rather, eligible employees don’t always know what an employer match is, whether they are eligible for the benefit, and how to get started.

As of 2023, 94 percent of companies offered matching gift programs to their employees, according to CECP’s Giving in Numbers. If you already have a program in place, the best way to grow your matching gift program is to address the employee knowledge gap. It’s important that your employees can see if they’re eligible for this employee benefit, and also have the next steps outlined so it’s easy to submit a matching gift request.

We can help. In this guide, you’ll find a thorough overview of matching gift program basics. We also share best practices and recommendations proven to increase employee engagement and maximize your match program’s impact. You will find advice for how to incorporate community-led principles. Our aim is to help you identify and eliminate barriers that prevent employee participation. With small changes, your company’s charitable match program can bring more impact to communities.

Key Takeaways

Our simple 13-page guide, “Maximize Your Matching Gift Program” will provide you and your team with:

• An overview of matching gift program basics and core components that companies should look for when expanding their own matching gift efforts
• Case studies of matching gift programs that highlight different elements of the matching gifts process
• Strategies for you to consider to help grow and redefine your existing employee donation matching program

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