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Explained In 30 Seconds: What Is #GivingTuesday?


Oct 1, 2017

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I asked Katie Nealon, GlobalGiving’s Network Manager, to explain the purpose of #GivingTuesday. She answered in under 30 seconds!


 

Q: What is #GivingTuesday?

A: #GivingTuesday is an international day of charitable giving. Each year, it happens right after Thanksgiving. Every year, #GivingTuesday gets bigger and bigger! Last year, GlobalGiving project partners raised over $2 million for amazing projects around the world.

Q: When does #GivingTuesday happen this year?

A: Mark your calendar for Tuesday, Nov. 28, 2017.

Q: Why should companies get involved in #GivingTuesday?

A: Studies show philanthropy is good for your community and your bottom line. For example, bank employees who were given $50 to donate to a charity were happier and more satisfied with their jobs as compared to employees who did not donate. And consumers are willing to pay more for a product if it’s from a company with a commitment to social values, according to this Nielsen study.

Q: How can GlobalGiving help my company or foundation get involved in #GivingTuesday?

A: It’s easy! To get started, I recommend checking out my team’s cause marketing and API services. You can contact a member of our partnerships team at any time to discuss your #GivingTuesday options.

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Featured Photo: Fight Child Malnutrition in Guatemala by Pueblo a Pueblo, Inc.

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