WORKSHEET: How To Ask Better Questions

Download a free tool to uncover what really motivates your nonprofit’s stakeholders.



This free tool from Nesta’s Development Impact & You Toolkit will help and your team get to the heart of what motivates people—whether you want to focus on your staff, donors, or the people you intend to help. As the makers of this DIY worksheet point out, “sometimes reaching the right answer means thinking more about the kind of questions you’re asking. It might sound simple, but focusing on what you’re asking someone is essential for reaching a deeper understanding.”

Key Takeaways

The Question Ladder is an interview technique that will help you explore any topic through a series of pointed questions. This tool is a quick and easy way to start asking questions in different ways to elicit more valuable answers. Inside, you’ll find:

  • An overview of different types of questions, and why they matter
  • A easy-to-reference question chart that plots questions from simple to complex
  • Ideas for questions to ask in an interview with a stakeholder


This is a two-page worksheet. Set aside 30 minutes to an hour to review and incorporate this content into your next survey or a set of interview questions in order to gather more valuable feedback from stakeholders (no matter who they are—staff, donors, board members, or the people you intend to help). It won’t take up a lot of time—we promise!

Get a copy of the DIY Question Ladder delivered straight to your inbox.

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Featured Photo: Support Rats in Their Lifesaving Missions by APOPO
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