We are delighted to let you know that PlanetRead was recently featured in "BBC Future untold world". Untold World is a special series from BBC Future that covers technology’s global impact, far beyond Silicon Valley. Discover more stories about how technology is profoundly changing underreported communities the world over.
This article is an excellent narration of our work starting from the very beginning right up to the latest discussions with the top government policymakers. And what's more, this article has already been translated into 3 more languages, namely: Hindi, Vietnamese and Bahasa Indonesia.
Here is an excerpt from the article:
Yashoda, a resident in rural India, hops on the bus to a nearby village to visit relatives. Three years ago, she might not have been able to make that trip to see her family. She wouldn’t have been able to read the signs. Like a lot of women in her village, Yashoda never went to school. But a few years ago, the 42-year-old attended adult literacy classes held in Kalambusre, her village in the western Indian state of Maharashtra, and gained basic knowledge of the alphabet and numbers in her mother tongue, Marathi.
Beyond that, she couldn’t do much more than try reading simple words in a newspaper. But now she can read bus stop instructions. So how did Yashoda bring her abilities to the next level? Surprisingly – by watching a lot of TV. She used a programme that combines eye-tracking technology with karaoke-like subtitles that helps people learn the words at the same rate as they’re spoken or sung. It could be one way nations build up literacy globally
In 2011, there were 780 million literate people living in India, or 74% of the population. But an estimate from PlanetRead, an Indian non-government organisation, shows that at least 400 million “literate” Indians – mostly rural and semi-urban – cannot actually read a simple text in everyday life.
But the twist? There are also 780 million Indians who watch on average more than three hours of TV every day. Like many of them, Yashoda spends a lot of her time relishing Marathi-language movies on Zee Talkies, a private Indian broadcast channel. She enjoys reading along with the subtitles displayed with the songs. And it’s improved her literacy...
Read the remaining article here: http://www.bbc.com/future/story/20170920-could-india-use-bollywood-to-improve-literacy