PlanetRead has tied up with the ZEE TV network in Maharashtra and Doordarshan Kendra, Mumbai (DDK, Mumbai) to telecast films employing SLS in local language (Marathi) for the next 2 years. Both channels have decided to give PlanetRead their most popular films viewed by ‘school-age’ children, for PlanetRead to add the SLS sliders, which will be added to the songs of the films.
In order to gauge the impact of SLS on the reading and writing skills of children, aged 6-14, PlanetRead is getting ready to have a baseline assessment conducted on these children in order to determine their current reading skills before the start of the telecast. Additional information relating to these children will also be collected. Four districts in Maharashtra, selected based on a gradient of media penetration and reading skills in the children, will be surveyed. Two districts in Gujarat, selected to be at a similar level of reading achievement to the Maharashtra districts, will also be surveyed in order to compare the performance in a state with no telecast of SLS. The impact study will be conducted at the end of 2 years and if possible at a midpoint as well.
The assessment will be conducted by ASER, the research wing of Pratham, an NGO working to provide quality education to underprivileged children of India. ASER has many years of experience in conducting surveys of this nature and have been producing an annual status of education report since many years.
Feb 25, 2013
PlanetRead featured on NEWSWIRE.FM
By Parthibhan Amudhan - General Manager
What is the importance of research and scientific data when you are trying to prove that a social innovation will work? And after you have got that how do you convince the government with all the proven data it take your innovation to the next level of implementation?
Watch this video on Newswire.fm to see Dr. Brij Kothari in conversation with Matthew Bishop, US Business Editor and Bureau Chief, The Economist to know how we are facing these challenges at PlanetRead.
Newswire has featured over one 100 pioneers in the worlds of business & international affairs, moving more deeply into the background and resolution of the breaking news stories provided by other networks. Newswire guests share personal opinions, past experiences and long-term views, giving viewers from over 65 countries a relevant focus on our world tomorrow. With newswire's distribution partnerships, the content is exposed to 5+ million viewers/ month. NEWSWIRE was created by media entrepreneur Martine N. Dubin.
The World Economic Forum’s fifth Summit on the Global Agenda ended on 14 November 2012 in Dubai, United Arab Emirates. More than 1,000 thought leaders and experts on the most significant global challenges – members of the Forum’s 88 Global Agenda Councils – participated in this year’s Summit, up from 700 in Abu Dhabi last year. Among them were more than 260 business leaders, nearly 100 more than in 2011, and 253 women, more than double the number at the fourth Summit. That more than 120 of this year’s participants have been to all five past Summits underscored the commitment of the members of the Global Agenda Councils to contributing to the shaping of solutions to the most critical global issues.
PlanetRead had the honor of being represented by its Founder/President Dr. Brij Kothari at this summit and more specifically at "Global Agenda Council on Education & Skills 2012".