Help resource-deficient poor communities enhance their capacity for self- sustainability;
Upgrade basic production conditions and primary social service levels;
Mitigate social suffering while promoting social harmony.
Vision: Be the best trusted, the best expected and the best respected international philanthropy platform
Mission: Disseminate good and reduce poverty, help others to achieve their aims, and make the good more powerful
Values: Service, Innovation, Transparency, Tenacity
Slogan: Persistence Brings Change